BIG INK ENERGY
A music video-led campaign set to Remi Wolf’s, “Quiet on Set.”
THE CHALLENGE
Land InkBox in youth culture.
THE CASE
The campaign centered on the superpower of InkBox tattoos, their impermanence. The product and music video celebrated people’s transformative abilities to express whoever they want to be, whenever they want to live that main character truth.
THE RESULTS
1.2 Million views on YouTube
10.3 Billion views on TikTok
2.6 Million video creations on TikTok
65.7 Million shares on TikTok
THE WORK
Music Video
TikTok Challenge
Shoppable OOH
