Popeyes We Don’t Make Sense, We Make Chicken

The campaign is all about Popeyes culinary creds. Rooted in its Louisiana heritage, Popeyes embraces ways of food prep that challenge category norms. Slow cooking for fast food. It doesn’t make sense!

Popeyes made cultural waves with the success of its chicken sandwich and activations, but the brand wanted to find a way to sustain more of a relationship with its customers and bring even more people into its flavor of NOLA magic.